Its a vision thing. The further creation of online products, tools and solutions to drive value to SME's in both their business growth and efficiency.
Around us we are witnessing the change of the media landscape. Consumers interaction and online marketing is moving at a tremendous pace, both internationally (visit IAB US) (IAB UK), locally (visit IAB NZ). Within this change key niches and segments have moved even more rapidly.
Let's be very clear this is only the beginning of the change as new themes, fast access, multi-media, the social/semantic web and mobile (internet anywhere) take hold.
Bossanova aims to offer solutions that enable SME's to ride this change : connect, inform, engage and persuade consumers in online environments. Solutions that exceed the expectation, and effectiveness of the traditional methods of mass or supposedly targeted communications.
We aim to build a company, that is active in the launch and development of online solutions for SME's. A company that has strong values at the heart of every decision. A company that truly makes a difference to how business and communication is done.
Over the next 12 months we expect to launch distinct solutions around online advertising solutions for SME's.
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Expect a number of announcements with terrific companies over the coming months, We are continually looking for 'bossanova' ideas.
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For a major media company and many others.
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Watch an introduction of the Bossanova company, Silverlinemeida.tv