About Bossanova Digital

About Bossanova

'Its a vision thing, always has been, always will. The further creation of online products, tools and solutions to drive value to SME's and corporate in both their business growth and competitor advantage.

In our first two years of operation we have delivered positive outcomes for hundreds of clients through digital strategy, online marketing and online video.

Around us we are witnessing the change of the media landscape. Consumers interaction and online marketing  is moving at a tremendous pace, both internationally (visit IAB US) (IAB UK), locally (visit IAB NZ).  Within this change key niches and segments have moved even more rapidly.

Let's be very clear this is only the beginning of the change as new themes, fast access, multi-media, the social/semantic web and mobile (internet anywhere) take hold.

Bossanova aims to offer solutions that enable business to ride this change : connect, inform, engage and persuade consumers in online environments. Solutions that exceed the expectation, and effectiveness of the traditional methods of mass or supposedly targeted communications.

We aim to build a company, that is active in the launch and development of online marketing solutions . A company that has strong values at the heart of every decision. A company that truly makes a difference to how business and communication is done.'

CEO Profile - Lee Williams

The New Media Director, idea generator, driver and strategist of the launch and operation of Europe's biggest and most successful motoring website from 1996 to 2000. www.autotrader.co.uk. Lee drove European expansion, based in Holland, with six international launches such as www.autotrader.nl    click to view Revolution article

Launched first interactive cable motoring channel, Auto Trader, in 1999 with Cable & Wireless.

The GM of New Zealand's Tradergroup through triple figure high net profit growth from 2001 to 2004.

The Digital Director of ACP Digital with 18 rapid website launches in a twelve month period. - visit ACP's Digital portfolio

Founding member and Chairperson of the Interactive Advertising Bureau of New Zealand - visit.

View Lee's LinkedIn profile.